Miss Dior muse returns in ‘Wake up for love’ campaign
🎀 Natalie Portman has returned as Dior’s muse for the launch of its latest Miss Dior perfume. 🎀
According to the haute couture fashion house, the fragrance represents ‘a new breath of love and optimism’. The brand has created an impressive and multi-faceted ad campaign to launch the new fragrance, with Natalie Portman returning as the ‘girl next door’ muse. In the promotional film, Natalie exists in a dreamlike world with blue skies, flowers everywhere and a typically anonymous lover. She tells us to ‘wake up to the beauty of the world and always… To love.’
Haute Couture Has Gone Bonkers During Lockdown
Fashion is usually bonkers but during the pandemic, things got pretty weird. Designers couldn’t rely on the standard fashion show to launch their collections, and needed to think outside the box. This period seems to have unleashed another level of creativity, with funds diverted from event management to slick production values. Inspiration came from everywhere – Théâtre de la Mode, nature and the outdoors, robotics and AI, horses, mythology, water nymphs, tarot, Renaissance painting and gothic castles.
Fashion houses collaborated with some of the most talented directors and creatives working today – Jim Jarmusch, Yorgos Lanthimos, Anton Corbijn, Floria Sigismondi and even Jim Henson’s Creature Shop. Here are some of the quirkiest campaigns from the past year..