Miss Dior muse returns in ‘Wake up for love’ campaign
🎀 Natalie Portman has returned as Dior’s muse for the launch of its latest Miss Dior perfume. 🎀
According to the haute couture fashion house, the fragrance represents ‘a new breath of love and optimism’. The brand has created an impressive and multi-faceted ad campaign to launch the new fragrance, with Natalie Portman returning as the ‘girl next door’ muse. In the promotional film, Natalie exists in a dreamlike world with blue skies, flowers everywhere and a typically anonymous lover. She tells us to ‘wake up to the beauty of the world and always… To love.’
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Visit the Millefiori Garden
To celebrate the launch of the fragrance, Dior is hosting the Miss Dior Millefiori Garden pop up store in a number of cities starting with New York and Tokyo. This insta-worthy pop up designed by Lewis Miller invites visitors on a “sensorial and digital journey through a multi-coloured field alive with thousands of fragrant flowers in full bloom.” It’s attracted a host of celebrities and influencers already including the always fabulous Dan Levy.
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The Miss Dior Dress
To mark the launch, Maria Grazia Chiuri designed the stunning, fairy tale Millefiori dress. Made by expert seamstresses in the Dior Couture ateliers, it required 500 hours of work.
